Course Description

If you're not already using Social Media Marketing to connect with customers and generate traffic to your site you'll soon be dropping down Google's rankings and losing business. Social Media is now an essential part of the marketing mix.
 
We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.

Prerequisites:

None

Delivery Method:

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Performance-Based Objectives:

On completion of this Social Media Course delegates will:

• Understand the underlying principles of Social Media
• Formulate an Action Plan that combines the key Social Media networks and tools
• Know how to use Social Media to enhance your presence online
• Be able to monitor the success of Social Media campaigns

Course Content

Overview

 What is social media and why use it?
 Overview of the main services: Facebook, Twitter, LinkedIn, Youtube, Pinterest, Paper.li
 Social media as part of marketing strategy
 Identifying the right channels
 Technical considerations:  IT policies, desktop computers, smart phones, tablets

Working with Facebook

 Setting up a Facebook page
 Setting up a Facebook business page
 Completing your profile
 Using the timeline
 Posting, sharing, liking
 Understanding Facebook voice
 Posting & organising images
 Privacy
 Using FB apps
 Linking FB with other services
 Building an audience
 Measuring success

Optional

 FB on iPhone and iPad

Working with Twitter

 Choosing a client application
 Setting up an account
 Create a profile
 Customising your Twitter home page
 Finding and following Twitter users
 Approach to tweeting
 Sending a tweet
 Using #hashtags
 Retweeting
 Managing lists
 Including pictures

Optional

 Twitter in iPhone and iPad

LinkedIn

 Setting up a linkedIn account
 Completing your profile
 Connecting to other users
 Joining Groups
 Creating a business page
 Adding artwork
 Adding services
 Promoting your business
 Recommendations
 Measuring success

Optional

 LinkedIn on iPhone and iPad

Useful Utilities

 Link shorteners
 Twitpic
 Twitterfeed