Course Description:

New to Hootsuite? Or new to social media in general? This course is aimed at those who want a professional social media qualification, or who need to know how to utilise social media to gain exposure for their business.  All exam fees are included in the price and once you are certified you will be able to use the Hootsuite Certified Logo and be listed on the Hootsuite website as a Certified Professional

Target Student:

This course is aimed at those who want a professional social media qualification, or who need to know how to utilise social media to gain exposure for their business

Prerequisites:

None

Course Content:

Module 1

    Set up the Hootsuite Dashboard from scratch
    Set up multiple streams for several social networks that are native to the Hootsuite Dashboard
    Begin to engage with online audiences by posting to multiple accounts, shortening links, scheduling messages, and utilising the Hootlet
    Start to collaborate with team members through Hootsuite Conversation
    Create basic reports using Hootsuite™s quick analytics

Module 2

Looking for more efficient and effective ways to manage your social media community, and demonstrate results? This course will teach you how to take advantage of Hootsuite's advanced features in order to more effectively listen and engage with your community, collaborate with team members, and analyse your social media results.
    Understand and utilize Pro features of the Hootsuite Dashboard.
    Leverage advanced search tactics, geo-targeted searches, and filtering Hootsuite Streams in order to find specific information.
    Take advantage of bulk scheduling, the publisher tool, and RSS feeds in order to create and curate engaging content.
    Understand how to use Hootsuite to manage an organization with multiple teams running social media.
    Utilize various reporting features within the Hootsuite dashboard to analyse social media efforts and campaigns.

Module 3

Understanding how to communicate with social media is key to your success in today™s digital landscape. In this course, you™ll learn the guidelines and best practices around social media etiquette as well as the nuances of specific social networks to help you communicate effectively online.
    The Dos & Don'ts of Social Media Etiquette

Module 4 Social Media for Organizations

Social media can strengthen professionals by empowering them to excel in their various roles. In this lesson, you™ll learn about how social media is used for business and why it™s becoming a necessary skill for many employees.
    Becoming a Digital Professional
    How to Use Social Media Within Departments

Module 5 Introduction to Social Networks

    Social Networks for Organizations

Module 6 Setting Social Media Profiles Up for Business Success

    Optimizing Your Twitter Business Profile
    Optimizing Your Facebook Pages Profile
    Optimizing Your LinkedIn Company Page
    Optimizing Your LinkedIn Profile
    Optimizing Your Google+ Page Profile
    Optimizing Your Google+ Page Profile

Module 7 Growing an Online Community

In this course, students will understand the components of an online community and how they can grow theirs to increase customer happiness and achieve company goals. Learn how to set up your community for success, what you should be measuring, and how you can use social media to solve company-wide challenges.
    Understanding Your Audience
    Strategies for Communication
    Monitoring and Filtering
    Lesson 4: Measuring Success

Module 8 Creating a Social Media Strategy

    Introduction to Social Media Strategy
    Establishing Business Goals and Objectives
    Conducting a Social Media Audit
    Developing a Content Strategy
    Understanding Analytics
    Building On Success

Module 9 Introduction to Social Selling

    Social Selling Fundamentals
    Social Selling with Hootsuite

Module 10 Generating and Sharing Content Effectively

    Creating a Content Strategy for Social Media
    Content Curation and Creation for Social Media
    Best Practices for Sharing Across Networks