Course Description

This intensive half-day course equips professionals with the foundational knowledge and practical skills to leverage AI tools effectively in a business context. Focusing on ChatGPT and Microsoft 365 Copilot, participants will learn to harness AI for productivity, consistency, and social value reporting while adhering to ethical and GDPR-compliant practices. Through hands-on exercises, attendees will master prompt engineering, content creation, data analysis, and team collaboration workflows. Designed for UK professionals, this course bridges theory with immediate application, enabling delegates to integrate AI tools into daily operations with confidence.

Target Student

Ideal for business leaders, marketing teams, and operational staff in UK construction and professional services seeking to enhance productivity through AI. Suitable for beginners, this course is tailored to those with no prior AI experience who need to streamline reporting, social value strategies, and team collaboration. Whether you aim to automate documentation, refine data analysis, or maintain brand consistency across outputs, this session delivers actionable skills for measurable impact.

Performance-Based Objectives:

Upon successful completion of this course, students will be able to:

• Navigate AI capabilities and limitations with a focus on ethical and GDPR-compliant usage
• Apply advanced prompt engineering techniques to generate high-quality outputs in ChatGPT and Microsoft 365 Copilot
• Develop standardised templates for reports, social media, and presentations to ensure team-wide consistency
• Utilise AI for social value strategy design, including local needs assessments and KPIs aligned with UK frameworks (e.g., UNSDGs, PPN06/21)
• Automate data analysis and reporting to improve efficiency in meeting client and policy requirements
• Implement shared workflows and prompts to unify team outputs and collaboration
• Measure AI-driven productivity gains and plan for scalable implementation

Course Outline

Introduction to AI in Business

• Understanding AI capabilities and limitations
• Ethical considerations and GDPR compliance
• Security best practices for company data

Mastering AI Tools: ChatGPT and Microsoft 365 Copilot

• Core functionalities and integration across applications
• Structured prompt engineering for optimal outputs
• Creating, refining, and formatting content

AI for Social Value in UK Construction

• Aligning AI tools with social value frameworks (e.g., Social Value Model, Community Wealth Building Bill)
• Automating impact reporting and predictive analysis
• Analysing local demographic data to prioritise initiatives

Report Writing & Document Automation

• Generating professional report structures with AI
• Developing and maintaining templates for consistency
• Editing techniques to preserve brand voice

Marketing Content Development

• Creating LinkedIn posts aligned with business values
• Building a content calendar for strategic outreach
• Maintaining brand messaging across team outputs

Data Visualisation & Presentation Tools

• Designing slide decks with AI-supported visuals
• Transforming raw data into actionable insights
• Automating metric reporting for stakeholder alignment

Team Collaboration & Workflow Standardisation

• Setting up shared prompts and knowledge bases
• Implementing automatic formatting for unified outputs
• Measuring ROI and planning phased rollouts