Introduction to SEO Training Course

Course Overview:  This full day course is a hands-on session: it will focus on the fundamentals or SEO for Google and help you get your website to show up on Google more often.

Course Outcomes:  You will leave this course with a solid understanding of what SEO is, how it works, what you can use it for, and most importantly, how to increase your visibility when people are searching on Google.

Course Level: This is a beginner to intermediate level course that covers the fundamentals. This will be good if you are new to SEO, if you need a refresher, or if you have a specific question you need answered.

Who is this course aimed at? This course is aimed at delivering the business outcomes of SEO and as such will  be well suited for marketing professionals looking to use SEO as a marketing tactic, as well as business openers looking to get a deeper insight into what SEO can do, how much you should do yourself and how much to outsource.

Course outline:

Pre-work:

As soon as you have registered for the course, I will contact you to have a call with you to go through your objectives and challenges so that the course content will be highly tailored to your unique needs and suggest and assist in any technical set-up that might be required ahead of the course.

Morning session: Theory

• What is SEO compared to PPC
• What is SEO
• How does it work?
• The road to here
• How can I make it work for me?
• What are the difference ways to show up on Google (Website, maps, video, images etc)
• How does Google decide who shows up, a history of Google Algorythm Updates
• How to choose your battles and beat the competition
• How to do keyword research
• How to do competitor analysis
• How to set your site up for success
• How to incorporate SEO into your business process for ongoing improvement

Afternoon Session: Practical

• Customer workshop
• Implementing Google Search Console
  Creating a xml site map
  Getting your site indexed
  Practical steps in SEO
• Pillars of SEO
• Tools

3:30-4pm Google Analytics

4-30pm Questions